By Backlinko
An article by reliablesoft.net
Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website
Keyword search optimization is a critical step in initial stages of search engine marketing, for both paid and organic search. If you do a bad job at selecting your target keywords, all your subsequent efforts will be in vain. So it’s vital to get keyword optimization right.
Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.
Keywords that have over two or three words in it can be considered a long tail. If a search term has less than three words, it is often regarded as a focus keyword or a short tail keyword.
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Free Domain SEO Metrics. Enter any domain and see the top competitive SEO metrics for that site.
MozBar - Your free all-in-one SEO toolbar for research on the go. Compatible with Chrome web browser.
Keyword Tool Is The Best Alternative To Google Keyword Planner And Other Keyword Research Tools
Throughout your high-quality content, you’ll need to have your keywords and natural language about those keywords. These SEO tips tell you where to put the keywords.
When determining which keywords to choose for your optimizations efforts, there are a number of factors you should evaluate.
Keyword Popularity – The more popular a keyword is (meaning the more that people search for it), the more traffic it will drive to your website, should you rank highly for it, that is. When it comes to choosing keywords based on popularity, there are two lines of thinking.
Keyword Relevance – It’s critical to choose keywords to optimize for based on how relevant they are to your products or services. If your keywords are not intrinsically relevant to what you're offering on your website, the traffic the search engines feed your website will not be delivered a relevant message. Thus, they will be unable to complete the “search and reward cycle.” You see, searchers seek relevance and without it you're unlikely to convert them into customers.
Find out who links to you and your competition with our free backlink checker. Use it to build links and boost your rankings.
The Monitor Backlinks SEO Backlink Checker Tool is a free SEO tool that allows you to check the best 300 backlinks ?of any domain. Check your own websites backlinks or the backlinks of a competitor website.
Include subject in URL
Along with smart internal linking, SEOs should make sure that the category hierarchy of the given website is reflected in URLs.
The following is a good example of URL structure:
http://www.dmoz.org/Games/Video_Games/History/
This URL clearly shows the hierarchy of the information on the page (history as it pertains to video games in the context of games in general). This information is used to determine the relevancy of a given web page by the search engines. Due to the hierarchy, the engines can deduce that the page likely doesn’t pertain to history in general but rather to that of the history of video games. This makes it an ideal candidate for search results related to video game history. All of this information can be speculated on without even needing to process the content on the page.
The following is a bad example of URL structure:
http://www.imdb.com/title/tt0468569/
Unlike the first example, this URL does not reflect the information hierarchy of the website. Search engines can see that the given page relates to titles (/title/) and is on the IMDB domain but cannot determine what the page is about. The reference to “tt0468569” does not directly infer anything that a web surfer is likely to search for. This means that the information provided by the URL is of very little value to search engines.
URL structure is important because it helps the search engines to understand relative importance and adds a helpful relevancy metric to the given page. It is also helpful from an anchor text perspective because people are more likely to link with the relevant word or phrase if the keywords are included in the URL.
Include subject in title tag
Technically called title elements—define the title of a document. Title tags are often used on search engine results pages (SERPs) to display preview snippets for a given page, and are important both for SEO and social sharing.
Optimal Format
Primary Keyword - Secondary Keyword | Brand Name
Optimal Length for Search Engines
Google typically displays the first 50-60 characters of a title tag, or as many characters as will fit into a 512-pixel display. If you keep your titles under 55 characters, you can expect at least 95% of your titles to display properly. Keep in mind that search engines may choose to display a different title than what you provide in your HTML. Titles in search results may be rewritten to match your brand, the user query, or other considerations.
Each of your pages should ideally have a unique title tag, which helps Google know how the page is distinct from the others on your site.
Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from SERPs. These short paragraphs are a webmaster’s opportunity to advertise content to searchers and to let them know exactly whether the given page contains the information they're looking for.
The meta description should employ the keywords intelligently, but also create a compelling description that a searcher will want to click. Direct relevance to the page and uniqueness between each page’s meta description is key. The description should optimally be between 150-160 characters.
<meta name="distribution" content="global">
The meta tag distribution defines the level or degree of distribution of your web-page and how it should be classified in relation to methods of distribution on the world wide web. There are currently only three forms of distribution supported by the distribution tag:
Global - indicates that your web-page is intended for everyone, Local - intended for local distribution of your document, IU - Internal Use, not intended for public distribution.
Link back to its homepage (normally accomplished with an image link showing the website logo on the top left of a page)
Clickthrough rate (CTR) can be used to gauge how well your keywords and ads are performing. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.
Schema markup helps search engines to better understand what your page is about.
If you’ve ever seen Google search results with star ratings, reviews or images, then you’ve witnessed firsthand the effect of Schema markup.
#Technical SEO Checklist 1. Search Console Coverage Part of the SEO website technical requirements is to track errors or warnings that can drive your impressions down. Google developed Google Search Console (GSC) to allow website owners to track their online performance easily and gather actionable items, such as crawl errors and non-indexed pages. 2. Identify Crawl Errors 3. Find Out How Google Views Your Page: Sometimes users can see everything on your page but Google can’t. Again If Google can’t fully access your page, it won’t rank. That’s why its recommend using the Google Search Console’s “Inspect URL” feature. 4. Make Sure Your Site is Mobile-Friendly 5. Fix Broken Links 6. Secure Your Site With HTTPS 7. Check Your Site’s Loading Speed 8. Robots.txt Core Web Vitals Optimization <link rel="canonical" href="https://yoast.com/wordpress-seo/" /> ##Include Your Main Keywords in Image Alt Text Google can’t see what’s in an image. Rather it uses metadata such as the image file name and image alt text (alternative text) to determine what’s in an image. Alt text is used within an HTML code to describe the appearance and function of an image on a page. Typically, the best practice for alt text is to keep it descriptive with sufficient use of the main keywords that you’re targeting. At the same time, make sure you’re not stuffing it with keywords. URL passes Google's Core Web Vitals assessment As Google has evolved its use of speed as a ranking factor, today the most direct route of auditing your site for speed is to measure against Core Web Vitals. There are many, many ways to measure your CWV scores. A few of the most common: #Run a Lighthouse Audit in Chrome #The Core Web Vitals report in Search Console #The Page Speed Insights tool #Moz's Performance Metrics Beta ### Make sure your site has an optimized robots.txt file Robots.txt files are instructions for search engine robots on how to crawl your website. Every website has a “crawl budget,” or a limited number of pages that can be included in a crawl – so it’s imperative to make sure that only your most important pages are being indexed. On the flip side, you’ll want to make sure your robots.txt file isn’t blocking anything that you definitely want indexed. Here are some example URLs that you should disallow in your robots.txt file: Temporary files Admin pages Cart & checkout pages Search-related pages URLs that contain parameters ###Is Google search console separate from Google Analytics? Google Analytics is user-oriented, providing data related to those who visit and interact with your website. Google Search Console, on the other hand, is search-engine focused, providing tools and insights that can help site owners improve visibility and presence in the SERPs.
Blogging is the GOD in off-page SEO techniques. People are making a shit ton of money & growing business with blogging and It’s truly the king of Off-page SEO. By blogging, you can grow as an individual and as a business. You will not only be able to increase traffic & sales but also prove your expertise in your niche, increase brand awareness, grow user base, give a reason for users to come back and mainly you need to blog because everyone else is.
Guest posting is also known as guest blogging. Here you will contribute an article or a sharable content to other reputed blogs with the intent to build links, authority, relationship, and brand awareness.
How is it done?
These are quick steps to get you started
– Research your present niche & find the authority sites that allow you to guest post.
– Look for a topic that hasn’t been published & Create content around it.
– Create the content with 1500+ words.
– Don’t be desperate and stuff the content with your links. Have just 1 or 2 relevant links pointing to your site.
– Keep it authentic.
Here’s a more detailed guide by Brian dean – Guest Blogging Guide.
Off-page SEO is focused towards bringing relevant traffic to your website, to increase brand awareness & to reach a more niche-oriented audience for better leads, conversion & sales. That’s exactly what social media will help you to do. So, social media is an indirect and an inevitable part of off-page SEO techniques.
How is it done?
You can use different social networks to carry out different tasks but always have a single focused social network. Being active on all social channels is impossible unless you have a big team and lot of time to invest but if you are an individual or a small business focus on just 2 to 3 social networks.
If you plan, schedule, execute and analyse it right then you will be able to derive results in a long run.
Top social networking sites with Monthly active users.It refers to a platform wherein users can contribute & consume content. Such platforms host a lot of viral, personal, controversial & authentic content & they are highly influenced by social networks allowing you to easily create a loyal user base.
Some content publishing platforms
– Medium
– Slideshare
– Ghost
– Blogger
– Tumblr
– Beam
How is it done? & How will it help?
Just signup to a content publishing platform & build a content that is authentic, interesting, genuine, controversial & personal. This will help you to showcase yourself to a whole new set of audience & because these platforms are influenced by social networks, you will be able to grow followers & also increase traffic to your business or personal website.
Q&A portals help users to form a community to ask questions & get answers. Users can use such platforms to clear their queries, doubts, problems & also get bits of advice from experienced people. Such platforms are also filled with influencers actively contributing & solving. So, increasing your presence on such a platform will help you to portray yourself as an expert & help you to grow as an influencer.
Question & Answers site
– Quora
– Yahoo Answers
– Stack Exchange
– Stack Overflow
How is it done?
– Create a profile with all the information. Showcase yourself as an authority.
– Look for questions from your niche that already has attention.
– Craft your answer better than the most upvoted answer under that question.
– Make use of images, infographics, stats, figures, facts, videos.
– Place just one like pointing to your site.
What is a forum in SEO?
A forum is an online discussion portal where users from similar interest or niche contribute and grow. These portals are used by users to ask questions & get answers, to share their personal view or expierience, to discuss topics, & resolve issues.
How does it help?
You can use such portals to ask questions related to your niche, product or service and get insights on them. You can also answer questions related to your niche, product or service & if you are successful in helping them you can turn them into an admirer & later into a customer.
What is Blog commenting in SEO?
Blog commenting is an act of sharing your opinion, experience, problem or perspective on a blog post or article to a blogger.
How does it help?
If you share your opinion or view on the article then you will be able to grab some attention & turn that attention into visitors for your personal or business site. You will also be able to present yourself as an expert & gain followers.
Visual marketing is the process of marketing using visual elements such as images, videos, infographics & others. This is a more powerful & more memorable form of marketing & it’s the second most effective marketing strategy followed by marketers around the world.
How does it help? & Is it necessary?
It is estimated that nearly 84% of the communication in 2018 will be visual. This actually shows that users are changing. Their attention span & retention time is decreasing every day and they are becoming more dependent on visual media than spending 5 to 10 minutes reading an article. So, it is important to start focusing on creating interactive, easy, quick & shareable content that delivers value, just as an article does.
Here you market your product, service or message to a larger & loyal group of audience with the help of an influencer. The benefits of using such an approach are
– Reach – You will be able to reach a huge active & engaging audience.
– Credibility – You can easily make them trust you and your product or service.
– Salesmanship – You can easily convince them to act and advocate.
How does it work?
Firstly, you need to find the influencers in your niche or market who are being followed by an active group of audience. Then you need to impress them or pay them to endorse your product, service or message to their followers.
Quick Fact
– 70% of Millennials make their purchase decision based on the recommendations of an influencer.
– Facebook is the most influential social channel.
– 18% of consumers purchase decision is influenced by YouTube video.
More stats here
Link baiting involves crafting an evergreen content or useful linkable resources that other websites want to reference/link to, without you having to approach them for it. This will help you to increase your inbound links & rank better on the search results for the targeted keywords.
Creating such shareable content will help you to increase brand awareness, expose yourself to a niche-oriented audience, build authority, demonstrate expertise and even grow your business.
Quick Fact
Currently, Facebook is the largest social networking site on the Internet with 2.20 billion active users with 5+ Billion content shared daily. So, this is the perfect platform to share your content. More stats here.
What is a Podcast?
The term “Podcast” was coined in 2004. It is the portmanteau of ‘iPod’ and ‘broadcast’. It’s typically a radio on the Internet where the host records his audio clip on a particular topic or a conversation with a guest speaker and uploads it to platforms that stream podcasts.
How does it help?
Podcast has its own base of active users who engage with it on daily basis and a research showed that nearly 85 per cent of podcast consumers listen to all or most of a podcast.
This platform is not used to a full potential & not many Influencers are using it. So, if you focus on this platform you can connect faster with your audience & even grow as an influencer on Podcast.
Podcast Platforms
– Buzzsprout
– Soundcloud
What is a Webinar?
The word ‘webinar’ is a blend of ‘web’ and ‘seminar’. It is an online presentation that is held in real time and attended by an invited or exclusive audience.
How does it help?
A live webinar will help you to interact with users in real-time & also send and receive information in real time. This will help you to build a very strong relationship with your audience & help you to influence them much more easily to act.
Webinar Platforms
– Google+ Hangouts
– GoToWebinar
The name Reddit is a contraction of “I read it”. It’s a community and a combination of social media, news sites and message boards where content is socially curated and promoted by site members through voting. The quality of these contents is basically determined by the upvotes & downvotes. The users on Reddit are known as Redditors.
Here users can post questions, videos, pictures, articles, ideas & links that sparks interest. If you get enough upvotes for your content & end up on the front page of the curation then you will end up receiving a shit ton of traffic & even help you grow business.
How does it help?
Not much people use Reddit for their Digital marketing strategy but they are missing out on a huge set of audience. Most Reddit users are within 20-40yr olds who use the site as a means to consume daily news and interesting articles. Some of them use it just like a social network, So you have a huge community of untapped audience.
It refers to a written communication that reports about an event, product or other happenings related to a company, business or an organization covered by the media, newspaper or popular blogs. Here’s a guide on Press Release
How does it help?
Press release helps you in deriving both direct and indirect value to your site. If your press release is unique & valuable then a newspaper, media outlet, or other blogs are more likely to pick it up and garner you a high-value backlink. But, it mainly concentrates on generating long-term indirect value through brand visibility, recognition and a few other direct values through citation, mention, referral traffic and more.
Personal branding is an intentional approach to establish a desired image or impression in the mind of others by an individual, group or an organization. This approach will help you to increase brand loyalty and brand preference.
Link Building Tool - A powerful tool to quickly and easily build backlinks
Write some articles in other blogs related to your sites articles/post and put your author details there with your site link
Open a page in facebook for your website. Put your website link there. Like this way put your website link in youtube, twitter and social media.
Add some freebee product link to download to attract visitor. so people will use those links on other sites as well
The fact that Google puts a premium on the number of inbound links that a website has when establishing its authority makes it one of the most basic and essential off-page SEO factors.
Think of an inbound link as a vote of confidence from somebody else for a particular page on your website. The more links point to your pages, the better your chances of getting noticed by Google and other search engines, which could then lead to improved visibility and ranking there.
Quantity is good, but the quality of incoming links is important too.
While it’s nice to get links even from relatively obscure sites, getting them from well-established ones who are considered an authority in your niche, is infinitely more preferable.
A one-way link also has more weight than a reciprocal link. The relevance of the page that is linked to should also be considered.
A link from a health site to a financial services site, for example, won’t have as much impact as a link from a fellow financial services company.
Aside from the quantity and quality of inbound links, another off-page factor that should be considered is the speed at which you built those inbound links.
Link building efforts that yield results in an unnaturally fast fashion– could make search engines suspicious, and rightly so.
Your two-week old site getting, say, 5,000 low-quality links in one day does appear suspicious, and that could lead to penalties on your site.
To stay on top of this off-page SEO factor, avoid using automated tools that generate thousands of links instantly. Stick with a steady link-building campaign to get the best results.
Hint: You can get links by guest blogging.
Hint #2: You can guest blog on any of my sites.
Social media platforms are the essential part of OFF Page SEO and it helps to increase your site popularity. The search engine keeps a close look at how your website is utilized by people in social media.
Social media is a great platform to extend your online presence and increase the brand value. Social media marketing play an important role for increase ranking in SERP and capable of boosting site traffic quickly.
Social signal (such as likes and shares) will be documented by the search engine as OFF Page SEO ranking factors. The social signal will also act as the backlink and most of the link you get will be having “nofollow attribute” but this does not mean they don’t carry any value.
Off-page SEO techniques that don’t work
Not all links are created equal. Quality matters.
This fact is built into the way PageRank works. The higher the “authority” of the linking page, the more authority it passes onto the pages to which it links. In other words, a link from a high-authority page is worth more than one from a low-authority page.
Google doesn’t transfer PageRank across nofollowed links (i.e., links with a rel=“nofollow” tag), so it pays to prioritize the building of followed (“dofollow”) links.
Most links on the web are followed, but some websites like Forbes “nofollow” almost all outbound links. So, if you’re actively building or pursuing links from a particular website, it pays to make sure that their outbound links are followed.
To do this, install the nofollow Chrome extension, which highlights nofollow links on the page.
By Darrel Wilson
Video Tuts by Sandeep Rajput - SMSINDIAHUB - Feb 13, 2020
Using this tool you can get some ideas on new long tail keywords: just enter a keyword and this tool will expand the keywords the way Google would show keyword suggestions.
Video Tuts by WPLearningLab - Jan 10, 2020
Video Tuts by Ferdy Korpershoek - Feb 26,2020
Video Tuts by WPCrafter.com - Jan 14, 2020
Video Tuts by WP Eagle - Nov 29, 2019
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Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time.
Check My Links is a link checker that crawls through your webpage and looks for broken links.
Let UpCity analyze your site for FREE and see how it ranks versus your competitors.
SEO Toolkit - From research to reporting, an ultimate solution to take your SEO to the next level Add a domain to create an SEO dashboard
This SEO auditing tool provides users with information regarding their domain strength, links, image SEO, social counts and mentions, page/technical SEO, page speed, and more.
The comprehensive report is prepared in less than a minute, and dives deep into different aspects of your website's performance. You'll notice that the tool employs green checks, red Xs, and yellow exclamation points to denote the severity of the issue.
Free Domain SEO Metrics. Enter any domain and see the top competitive SEO metrics for that site.
Keyword Tool Is The Best Alternative To Google Keyword Planner And Other Keyword Research Tools
Get 750+ Long Tail Keywords From Google For Free
Latent semantic indexing (LSI) is a system search engines use to analyze the other words people use surrounding a given topic. LSI keywords are words and phrases with a high degree of correlation to your target topic. Google's algorithm uses them to help determine content quality and relevance to the search term
a marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals.
Click-through rate. Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.
CPA marketing, also known as cost per action marketing, is a style of the affiliate marketing model that offers a commission to the affiliate when a specific action is completed.
Unlike other marketing tactics where you pay to advertise your brand with no guarantee of sales, CPA marketing allows you to only pay after the sale occurs at a rate you determine.
For example, if you’re selling a $100 pair of sneakers and you pay your CPA partners a 10% commission after the sale, you only pay $10 in marketing spend
cost per click (CPC) is the amount that advertisers are paying for a single click for this keyword in Google adwords.
Google Site Kit is a brand new SEO/analytics plugin developed by Google for WordPress. It enables you to connect Google's online marketing services such as Search Console, Google Analytics, PageSpeed Insights, Google AdSense, Google Optimize and Google Tag Manager – directly to your WordPress site.
Google Analytics Dashboard Plugin for WordPress by MonsterInsights By MonsterInsights
Summary of this Tutorial:
Ensure you are signed up to Google Analytics, you can sign up using the link below::
https://analytics.google.com:
You will need to sign in with your Gmail account and will be prompted to sign up.:
Once you do you will want to insert an account name, website name, URL, and category for Google Analytics to know what to look for.:
With your signup complete we will go back to your WordPress site and install and activate the MonsterInsights plugin.
Google Search Console is a web service by Google, provided free of charge for webmasters, which allows them to check indexing status and optimize visibility of their websites. As of May 20, 2015, Google rebranded Google Webmaster Tools as Google Search Console.
Google Analytics Dashboard for WordPress – by Analytify makes Google Analytics simple for everywhere in WordPress (posts, pages and custom post types). It presents the statistics from Google Analytics in a beautiful way under the WordPress Posts/Pages at front end, backend and in its own Dashboard. Now you can get Google Analytics Dashboard inside your WordPress Dashboard within a minute.
CAOS (Complete Analytics Optimization Suite) for Google Analytics allows you to host analytics.js/gtag.js/ga.js locally and keep it updated using WordPress’ built-in Cron-schedule. Fully automatic!